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What is the DEERING DIFFERENCE?

$7

ROI on every dollar spent by a company on leadership development. - New Level Work

Every organization experience’s leadership drift—where communication stalls, vision fades, and growth slows. Whether you're struggling with cultural alignment, sales stagnation, or unclear leadership direction, the root cause often comes back to a gap between current performance and potential.

We help you close that gap.

HOW?

TO TRAIN

Training is to lay a foundation for new information and growth. IT is to ADD new skills and knowledge and increase capability, capacity, productivity and performance.

We use the WORLD CLASS content and training of John C. Maxwell and his 50 years of experience. However, we bring our own experiences, stories, and personality to his content.

TO TRANSFORM

Transformation is trusting the process of training. When training becomes internalized, it becomes transformational. This may be regular sessions with management or staff to reinforce the training principles. Transformation is layered training, grasping a training concept and then adding another layer to the foundation.

TO TRIUMPH

Triumph is celebration of the Transformation! This is directly related to the problem (pain) you are experiencing and it will be measurable. These measurables could be: increased employee engagement, increased customer satisfaction, increased sales, better team experiences, faster decisions, less drama or increased employee retention.

The Problem:

• Teams lack alignment/accountability

• Emerging leaders feel unprepared

• Communication is inconsistent

• Change is resisted or mishandled

The Problem:

• Sales teams are stuck in complacency

• Inconsistent sales skills

• Lack of sales leadership culture

The Problem:

• Managers manage tasks, not people

• Leaders don’t know how to coach

performance

• No coaching framework or consistent tools

The Problem:

• Leaders can’t clearly articulate vision

• Presentations lack engagement or influence

• Teams struggle with internal communication

The Problem:

• Misunderstandings and personality clashes

• Lack of team cohesion or collaboration

• Leaders don’t understand how to lead different personality styles

The Problem:

• Leaders lack clarity in business strategy

• Culture is reactive rather than intentional

• No process for aligning people, process, and purpose

WHY IT WORKS

+Backed by John Maxwell’s proven leadership content

+Facilitated by certified Executive Program Coaches

+Flexible formats: Keynotes, Workshops, Coaching, Retreats

+Data-driven insights (DISC, Assessments, Feedback Loops)

Let’s Close the Gap—Together.

Whether you’re an executive leader, HR director, or business owner our Training, Transformation, Triumph program equips you with the clarity, confidence, and consistency to lead effectively and deliver results.

The first step?

A discovery session to identify your organization’s biggest gaps. We'll craft a custom development path using our proven tools, training, and facilitation support.

John & Wendy Deering are independent certified members and are not employees of the Maxwell Leadership Certified Team. We are not in partnership with John Maxwell or the Maxwell Leadership Certified Team. We are members (coach, speaker, trainer, or facilitator), not an employee (e.g., “works at” = employee = not an approved affiliation).

Copyright August, 2025 Eau Claire, WI. Thedeeringdifference.com All rights reserved.